The Power of Perception: A Deep Dive into Personal Branding
What is Personal Branding? To you, your personal brand is the promise you make to yourself about what you will be remembered for. To me, your personal brand is the
April 30, 2024
I help new executives and entrepreneurs navigate the pressures of bigger, more visible roles, unlocking confidence and clarity to showcase their authentic personal brand for maximum impact.
Stepping into bigger, more visible roles can feel daunting, even for the most seasoned leaders.
The leaders who rise with confidence don’t just react; they move with purpose, cultivate a grounded presence, and take deliberate steps to create the impact they want to be known for. They also know the power of having a trusted sounding board, strategist, and coach in their corner.
Through tailored 90-day sprints, you can transform uncertainty, overwhelm, and self-doubt into clarity, confidence, and momentum.
Your Transformation:
Centred: Know who you are at your core and what you need to thrive as a genuine version of yourself.
Confident: Quiet self-doubt and create the mental space to think, decide, and act strategically.
Credible: Strengthen your influence and inspire engagement to drive meaningful results.
Consistent: Build lasting visibility and reputational power through deliberate action and outcomes.
In just 90 days, these high-touch, high-impact, no-fluff sprints will help you step fully into your role, elevate your personal brand, and make the impact you want.
Welcome to a boutique coaching and strategy space for executives and entrepreneurs ready to leave self-doubt, Imposter Syndrome, and second-guessing behind to create confident success on their terms.
Here, you’ll pause, exhale, and activate your success – turning your unique edge into your greatest advantage. You’ll gain the clarity, confidence, and presence to lead with purpose, even under the spotlight.
With over 25 years of global experience in coaching, branding, strategy, and leadership, I help rising leaders silence their inner critic, elevate their personal brand, and maximise their impact.
No two strategies are the same. Your experience will be as unique as you are, built on your strengths, shaped by your personal brand, and tailored to deliver results that matter.
Whether you’re stepping into corporate, start-up, government, NFP, or private sector leadership, I’ll be in your corner, guiding you to step fully into your role and unlock the potential that’s been there all along.
Step fully into your role or business with 1:1 personalised coaching designed to cut through the noise and deliver clarity, confidence, and momentum – fast.
Sprint Brief & Strategy Session – laser-focused on your most urgent need.
Fortnightly 1:1 Coaching – tailored to your priorities.
Assessments, Audits & Feedback – real-time insight backed by data.
On-Demand SOS Support – via audio & text, coaching when you need it.
Bespoke Resources & Templates – apply instantly.
Metric Tracking & Monthly Reviews – measure your progress.
Private Podcast & Expert Workshops – actionable tips and case studies.
No group coaching. No fluff. Just focus.
Executives or entrepreneurs stepping into bigger, more visible roles who want support to thrive.
Leaders seeking clarity, confidence, and actionable strategies.
Professionals ready to silence self-doubt, Imposter Syndrome, and overthinking.
Those wanting high-touch guidance that actually moves the needle, without cookie-cutter programs.
Elevated influence, gravitas, and visibility.
Practical leadership tools, templates, and playbooks.
Confidence to show up, speak up, and make the impact you were meant to.
Your 90-day sprint starts here: high-touch, high-impact, no fluff.
Real people. Real transformations. Real impact.
Director, Digital & Technology
Janine has mastered the art of helping you identify yourself as a brand and knowing what it stands for and what to do with it for success.
Founder, Coach & Consultant
Working with Janine was one of the most powerful experiences of my life! Anyone looking to take a new direction and thrive and refresh their outlook and brand is bound to achieve that by working with Janine.
Change Strategist, Telco
Before working with Janine I had difficulties finding the right language to pitch ‘me’ on a page! After completing the program, I am confident in expressing what drives me and the value I add.
Art Director, Art & Culture
Janine has enabled me to clarify my own personal brand, to promote myself with authenticity and authority. I am now a much more confident leader and individual who aligns my actions to my values.
Multi-Property Vice President, Hospitality
Janine has a skillset that I rarely see. She navigated me through the grey to be clear and confident in my direction and assisted me in building my brand and trusting in my instinct.
Global Brand Leader, Digital
Janine is an amazing coach, her ability to pull together a wide range of ideas and distil concepts down to their essence is incredible. I was impressed with her quick and strategic mindset, and professional nature. She is a world class brand strategist!
We are all complex human beings, each shaped by unique experiences, beliefs, and values – our own map of the world. To become the best version of ourselves, we must first embrace who we are at our core and learn to leverage the strengths that make us different. As Oscar Wilde so wisely said: Be yourself; everyone else is already taken.
There is power in owning your authenticity. It’s not about trying to fit in; it’s about standing tall in your truth and letting that guide how you show up in the world.
My methodology is a thoughtfully curated blend of my 15 years of marketing and public relations leadership, 17 years of global executive coaching experience, my proprietary branding strategy, and the globally recognised Imposter Syndrome frameworks developed by Dr. Valerie Young and Dr. Lisa Orbé-Austin, both of whom I’ve had the privilege of training under.
Also, as a certified Gallup CliftonStrengths practitioner, I integrate the powerful insights from this tool to help you fully understand and leverage your unique strengths for confident and authentic leadership across all areas of your role.
Your executive best self awaits you.
Many leaders carry bold visions yet feel stuck in their comfort zones, held back by overwhelm, doubt, or imposter syndrome, uncertain of how to articulate their unique value and unclear on how to build the credibility and visibility needed to fully own their new role. Your true potential is realised when you embrace your whole self and learn how to confidently showcase who you are across your different role demands.
What is Personal Branding? To you, your personal brand is the promise you make to yourself about what you will be remembered for. To me, your personal brand is the
As leaders in the corporate community, we are responsible for the success and health of our roles and that of the company.
As leaders in the corporate community, we are responsible for the success and health of our roles and that of the company.
