The Power of Perception: A Deep Dive into Personal Branding
What is Personal Branding? To you, your personal brand is the promise you make to yourself about what you will be remembered for. To me, your personal brand is the
April 30, 2024
Meeting new expectations, especially the need to fly above the radar, energises some leaders—and makes many others break into a cold sweat. The difference? A grounded presence built on confidence and credibility.
Confidence silences self-doubt and creates the mental space to think and act strategically.
Credibility fuels influence, driving the engagement and momentum needed to execute strategy and deliver meaningful impact.
I offer a boutique strategy and coaching experience for executives and entrepreneurs ready to realise their potential —without the bullying inner voice, sweaty palms, or 3 a.m. anxiety before a big deliverable or facing into a new situation.
My services equip clients to dance with Imposter Syndrome, activate personal branding for elevated visibility and credibility, and own their strengths for ultimate resourcefulness and self-empowerment.
This success-maximisation space invites executives and entrepreneurs to pause, exhale, and explore what it means to create impact on their terms.
With over 25 years of global experience across coaching, marketing, branding, PR, and strategy, my life’s work since 2009 has been devoted to helping mission-driven leaders see their potential—and activate it. By letting go of self-doubt and embracing what makes them unique, they unlock the clarity and confidence to lead with purpose, especially in the face of rising expectations and responsibility.
Your experience will be as unique as you are, built on your strengths, shaped by your personal brand, and supported by strategies that silence your Imposter voice and elevate your impact.
Whether you’re wanting to create change in the corporate world, private sector, NFP space, government, or start-up environment—I’m in your corner, ready to help you unlock the potential that’s been there all along.
Real people. Real transformations. Real impact.
Director, Digital & Technology
Janine has mastered the art of helping you identify yourself as a brand and knowing what it stands for and what to do with it for success.
Founder, Coach & Consultant
Working with Janine was one of the most powerful experiences of my life! Anyone looking to take a new direction and thrive and refresh their outlook and brand is bound to achieve that by working with Janine.
Change Strategist, Telco
Before working with Janine I had difficulties finding the right language to pitch ‘me’ on a page! After completing the program, I am confident in expressing what drives me and the value I add.
Art Director, Art & Culture
Janine has enabled me to clarify my own personal brand, to promote myself with authenticity and authority. I am now a much more confident leader and individual who aligns my actions to my values.
Multi-Property Vice President, Hospitality
Janine has a skillset that I rarely see. She navigated me through the grey to be clear and confident in my direction and assisted me in building my brand and trusting in my instinct.
Global Brand Leader, Digital
Janine is an amazing coach, her ability to pull together a wide range of ideas and distil concepts down to their essence is incredible. I was impressed with her quick and strategic mindset, and professional nature. She is a world class brand strategist!
Many leaders have bold visions, but find themselves stuck in their comfort zones—held back by imposter thoughts, unclear on how to articulate their unique value, and unsure how to build the credibility and visibility needed to bring their vision to life.
I want to build my credibility to have more influence, but I don’t want to be seen to be beating my chest.
– Brand Credibility
“I’m not as capable as people think, I just got lucky.’
– Imposter
I’m not clear about what I want to be known for, so I stay quiet and don’t speak up at all.
– Brand Visibility
If I speak up, I might say the wrong thing and they’ll know I’m not cut out for this.
– Imposter
I can’t figure out how to differentiate myself from my peers and other leaders.
– Brand Credibility
I’ve fooled them so far – how long until they find out?
– Imposter
I want to command a room and share my ideas with conviction.
– Brand Credibility
If I ask for help, they’ll think I’m weak.
– Imposter
I avoid social media and immensely dislike networking events, but I’m expected to be more visible in my role.
– Brand Visibility
I need to prove myself constantly.
– Imposter
I’ve been told I need to write thought leadership, but I have no idea what to write about, I’m not a ‘expert’ after all.
– Brand Visibility
I’m only here because they needed to fill a quota.
– Imposter
I will help you unlock your full potential by building the confidence and credibility to lead with impact.Together, we’ll explore your your identity and define what makes you distinctly valuable. Develop a personal brand strategy that clearly communicates your value proposition and guides brand-aligned action. Silence self-doubt with tailored imposter success strategies that keep you grounded, visible, and unstoppable
Do you really need a brand strategy as a leader? Absolutely.
You already have a reputation—just ask anyone around you. The question is: Are you known for what you want to be known for?
Our job is to take control of that narrative—intentionally shaping how others see you and positioning you as the impactful, mission-led leader you were born to be.
We are all complex human beings, each shaped by unique experiences, beliefs, and values — our own map of the world. To become the best version of ourselves, we must first embrace who we are at our core and learn to leverage the strengths that make us different.
As Oscar Wilde so wisely put it:
Be yourself; everyone else is already taken.
There is power in owning your authenticity. It’s not about trying to fit in — it’s about standing tall in your truth and letting that guide how you show up in the world.
My methodology is a thoughtfully curated blend of my proprietary branding strategy and the globally recognised Imposter Syndrome frameworks developed by Dr. Valerie Young and Dr. Lisa Orbé-Austin, both of whom I’ve had the privilege of training under.
As a certified Gallup CliftonStrengths practitioner, I also integrate the powerful insights of this enlightening profile to help you fully understand and leverage your unique strengths.
This program is designed to meet you exactly where you are today and guide you through a transformative journey across three key phases: Identity Mapping, Personal Branding, and Imposter Success Strategies.
Your potential awaits you.
I help executives and entrepreneurs unlock their potential by building the confidence and credibility needed to lead with purpose and create meaningful impact. I stand in your corner, supporting, challenging and collaborating with you.
Each of us has a unique set of values and strengths — and when we learn to embrace our differences, rather than be limited by self-doubt, we can activate the kind of leadership that inspires, influences, and leaves a legacy. My work helps leaders move beyond Imposter Syndrome, clarify their personal brand, and show up with greater presence, visibility, and intention.
Before becoming an executive coach in 2009, I led marketing and PR teams across four countries. Rebuilding my professional identity each time taught me firsthand the cost of flying under the radar and the power of cultivating a strong personal brand. Like many, I once believed I had untapped potential but didn’t know how to fully access it. That journey became the foundation of my mission: to help others rise with clarity, confidence, and consistency.
Over the past 15+ years, I’ve invested deeply in mastering the tools that help leaders thrive. I hold PCC accreditation with the International Coaching Federation (ICF), and certifications as an Integrative Enneagram Practitioner, Gallup CliftonStrengths Coach, Imposter Syndrome Informed Coach, and Walking Tall Personal Branding Practitioner.
After nearly a decade based in Hong Kong, I returned to Australia in 2022 with my family and continue to serve clients globally. My coaching spans industries and includes executives from global organisations, MNCs, and founder-led startups across APAC, EMEA, and the U.S.
What is Personal Branding? To you, your personal brand is the promise you make to yourself about what you will be remembered for. To me, your personal brand is the
As leaders in the corporate community, we are responsible for the success and health of our roles and that of the company.
As leaders in the corporate community, we are responsible for the success and health of our roles and that of the company.
